The Royal Park Hotel, a luxury boutique property 30 miles north of Detroit in Rochester, Michigan, knows how to garner social business and maximize profitability through effective branding. Each year, the hotel hosts “Ballroom Bliss,” a gala event showcasing the hotel’s imaginative banquets and catering...
"The event is so sought-after that we get requests for invitations. Primarily a vehicle for courting prospective weddings, we also utilize the event to upsell existing bookings. With 300 attendees, approximately 30 percent of our guests are prospective corporate social clients. We’re into our fourth year, and we just keep on making the event bigger and better." (click to read more and view video and gallery)
